Hot mamas, have I got a label for you: Plein Sud, the primary focus of my personal fashion fantasies du jour. Plein Sud is a label that seeks to capture the allure of the Southern French woman (sud = south), that magnetic feline who exudes a special mélange of warmth, elegance, and sensuality. Just get a load of model Olga Sherer for the brand’s fall/winter 2011 ad campaign—I think you’ll get my drift.
Founded by the uber-talented and innovative designer Fayçal Amor (born and raised in Morocco, studied in Paris) in 1986, Plein Sud quickly became known for Amor’s innovative approach to establishing a fully integrated, unique brand and brand image by taking painstaking efforts to incorporate inventive dying processes, partner up with local textile mills, manufacture innovative fabrics and, ultimately, fully integrate the label’s design process, from manufacturing to marketing. Now that’s the most impressive breed of productive control freak-sim this side of Giorgio Armani. Kudos, Fayçal, kudos.
Given the oftentimes prominent North African influence in France, especially in Southern France, and the latter’s close proximity to Morocco, the rich mix of inspiration as a result of Amor’s past and present as a designer becomes clear, and I think I speak for myself and many, many others when I say… it’s smokin’ hot. The vibe is sort of an exotic yet familiar relaxed elegance that is infused with a sexy sense of worldliness.
Plein Sud’s prices, much like my other favorite French brand, Carven, fall into the ‘almost affordable’ category (although you can find a lot on sale): pieces that reach beyond my budget but which are close enough to the target to where I could, theoretically, save my ass off to eventually attain them. Oh yeah… about that. Plein Sud is basically only available for in-store purchase in France and in Soho, but you can definitely score a selection of items online via Stylebop, YOOX and Shopbop. The label’s diffusion line, Plein Sud Jeanius, is also pretty worthy of your wallet. Here’s a roundup of my personal favorites, all available for purchase right now, for those of you looking to get in on the action. This winter, head south. At least fall deep into the fantasy of transporting yourself in that direction.
1. Deep V Blazer w/Chiffon Overlay, $563 (on sale)
2. Cashmere Sweater, $115 (on sale)
3. Wool Cardigan, $175
4. Short Sleeve T-Shirt, $125 (on sale)
5. Knee-Length Skirt, $95 (on sale)
6. Ink Draped Jersey Dress, $535
7. Basic Silk Top, $525
8. Beige Draped Jersey Dress, $535
Images provided courtesy of howdoshop.com