Thought L.L.Bean was only good for gear suited for the great outdoors (and the middle-aged)? Well, you’re not alone. In fact, the only reason I’ve ever even stepped foot inside an L.L.Bean store was to purchase my future father-in-law a birthday present—and to peruse through the brand’s adorable, puppy-filled catalogs.
However, in light of some recent discoveries, my tune might be a changin’. When the always lovely Kelly Framel of The Glamourai posted a sneak preview of her styling for L.L.Bean’s S/S 2012 Signature collection, my interests were piqued. In fact, a quick glance over the store’s fall 2011 lookbook will probably leave you pleasantly surprised, as it is chock-full of beautiful, classic pieces with a fun middle-of-the-woods flair. The choice of fabrics, patterns and color palette all exude an appealing autumn/winter weather vibe and might even give you the urge to head to the hills… to the nearest log cabin.
Paging through the lookbook and watching the collection video, both of which include younger, ‘hipper’ models, will give you the impression that L.L.Bean is trying to turn over a new leaf–or at least branch out from its typical target market. You tell us: Are you buyin’ it?