VG EXCLUSIVE: BEHIND-THE-SCENES COVERAGE AT ERDEM S/S 2012 RTW


Erdem Moralioglu brought forth many a luxuriously wearable delight during his Spring/Summer 2012 presentation at the Savoy Hotel in London last week. Well-known for his acute ESP of what ‘real’ (stylish) women want to wear, Moralioglu’s expertly honed tailoring skills and topographic familiarity of the female form shined through brilliantly in this well-articulated collection of precious floor-grazing gowns, prim wiggle dresses and crisp, slim-tailored separates. Printed and embroidered cornflowers, primroses, delphiniums and marigolds invited onlookers to take a whiff of the fresh, spring air that seemingly permeated the hotel’s Wedgwood ballroom, as they danced serenely down the runway to each model’s stride. Sheer lace panels, knife pleats and boyish dress shirts made another triumphant return in this collection, this time, painted in muted blue and yellow hues–it could have been boring–but to us it was anything but. After all, you can’t argue with perfection like this; it would be a waste of everyone’s time.


Photography by Eliott Waters
–STEPHANIE KAO
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One response to “VG EXCLUSIVE: BEHIND-THE-SCENES COVERAGE AT ERDEM S/S 2012 RTW

  1. Really like the backstage photos!!!

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