The second I saw the description of emerging label IMPROVD that read, a new genre of affordable couture: avant-garde basics that combine an intellectual aesthetic with quality, at an unexpected price point, I could already feel my sweaty palms buried in the bottom of my bag fiddling for my credit card. The best part? IT’S ALL TRUE. And it’s catching on, as IMPROVD just showed at New York Fashion Week on Tuesday, 9/13. The label’s founders, the man who helped Diesel explode stateside, Valentino Vettori, and the man behind NYC cult boutique Atrium, Sam Ben-Avraham, joined forces in 2010 and have been blowing basics out of the water ever since…
Now, whether you like it or not, fall is coming. It’s basically here. School’s in session and football’s on TV. It’s time to start thinking about long sleeves and jackets, and IMPROVD has about… ohhh a hundred possible options for you. I hope to soon treat myself to some sophisticated simplicity in order to ‘prepare’ for the cold season ahead, and so should you. After all, we could all use a little bit of motivation when attempting to pull ourselves out of bed in the pitch-black darkness once again…
PS: IMPROVD also has a really sweet blog. Check it out, here.
From top to bottom:
1. ‘Logan’ Leather Jacket with Crew Neck Collar, $669
2. ‘Belinda’ Sheer Crinkle-Chiffon Cropped Top, $165
3. ‘Cameron’ V-Neck Hidden-Button Down Cardigan, $139
4. ‘Wendy’ Sheer Exposed Zip Georgette Hooded Sweatshirt, $188
All items available for purchase on the official IMPROVD website.
Photo of model provided courtesy of improvd.com