VG had the recent pleasure of sitting down and chatting with Giulia Ficara, designer of LA-based jewelry brand Deco Fox, to talk a little about fashion, sunny Los Angeles living, the Deco Fox creative process, and the life-affirming creations we can expect to see from Ficara’s new line debuting this autumn/winter.

Tell us a little about yourself.
I grew up, for the most part, in Montreal and then moved to Los Angeles when I was 16. Since then, I’ve traveled back and forth between the two cities quite a bit. Each city has been uniquely stimulating to me in its own way.

I’ve been passionate about fashion from day one. As a teen, I was convinced that I was destined for a career in (apparel focused) fashion design, but once in college, I found myself locked into a fashion program with a stifling focus on the technical aspects of design, with no emphasis on harnessing any creativity. After some soul searching, I decided marketing with a focus on fashion would be a more compelling/sustainable way to go. So I did just that, but was still left with a strong desire to create. Here I am.

Tell us a little about your creative process, from concept to creation. What inspires your designs?
I’m influenced by many different things; sometimes a certain mood or feeling will drive me to create. At other times, my environment will play a role–catching a glimpse of an inspiring object or stumbling upon a curious material I’d like to get to know better–these are all design catalysts for me. Once I have a concept in mind, I mold it into something a bit more tangible, working tirelessly on prototypes until the final product encapsulates the fledgling idea that first put me into motion. I then use that prototype as a springboard to form/focus each collection.

Apart from making jewelry, what do you like to do?
I love to shop, of course! It’s fitting that I should be interviewed by VG. I also just love being out, meeting new characters and experiencing all that’s possible, and hopefully bringing some of that back into my work. Graphic design is an outlet I’d like to delve deeper into–but I hold a deep respect for all facets of artistic expression (fashion, music, writing, cinema, architecture) and the power that it has in evoking sensory experiences that enable people to feel a real connection.

We’re guessing you’re familiar with most of LA’s shopping hot spots. Care to divulge?
Well, there are many, but I usually find myself exploring shops on Melrose, Abbot Kinney Boulevard, and the Third Street Promenade. The Melrose Trading Post (on Sundays) is also a wonderful source for goods of the rare and eclectic variety. And of course, the Downtown LA Art Walk (every second Thursday of each month) is an experience not to be missed!

Name the top three albums you’re listening to right now.
Arcade Fire, The Suburbs; TV On The Radio, Dear Science; Pixies, Doolittle. All great albums from beginning to end.

What are your current accessory staples?
Apart from my obvious love of minimalist jewelry, I’m a staunch supporter of the vintage distressed leather belt and flirty Frye boot formula to finish off my day-to-day ensembles.

What are your favorite trends in fashion right now?
I’m a huge fan of geometric and hand-drawn prints, thick striped everything, and lots of romantic lace. I can’t wait for LA to cool down a bit so I can begin to start dressing for fall; my wardrobe can hardly contain itself!

Describe the Deco Fox girl in five words or less.
Bold, modern, expressive.

If you could choose any celebrity to be the face of Deco Fox, who would it be?
Mila Kunis. She has a great presence and a style that, like herself, is a great mix of classic beauty meets exotic edge.

What can we expect to see from the Deco Fox Fall/Winter 2012 Collection?
I’m working with lots of dark chain, exotic gemstones, leathers–and no surprise here–lace. You’ll have to keep your eyes peeled for the rest; the collection will debut on September 18th!

These are a few of our favorite things:
1. Cream Peacock Feather and Rhinestone Earrings, $22
2. Red-Orange Agate Heart Necklace, $85
3. White Moonlight Druzy Ring, $65
4. Black Concave Druzy Slice Necklace, $105
5. Rose Crescent Druzy Ring, $85
6. Light Blue Two-Tone Diamond Shaped Druzy Ring, $105

Have we made a new Deco Fox fan out of you? PROVE IT. ‘Like’ Deco Fox on its brand new Facebook page and leave your email address as a comment below to win this Deco Fox glass and copper-coated triangle bracelet! Don’t forget to pick your color of choice (electric blue, lilac or midnight black). Contestants have until 11:59pm on Friday, September 30, 2011 to enter. Winner will be notified on Monday, October 3, 2011.




  1. Electric Blue all the way!! xoxoxxoxc

  2. Electric Blue ❤

  3. taunja hill


  4. taunja hill

    Black is Gorgeous!

  5.….Clear Crystal is my color preference.

  6. Crystal Clear

  7. Electric Blue is most dashing.

  8. I love the black one!!!

  9. blue i like .
    liked / ana amanti
    tumblemumbo at

  10. Electric blue is thee color for fall!!!

  11. The electric blue is beautiful! -Cris 🙂

  12. Kimberly Wright

    I like the black, and I “liked” on Facebook (Kimberly Fine Wright)
    Halochanel at gmail dot com

  13. ELECTRIC BLUE IS A STUNNER!!!!!!!!!!!!!!!!!

  14. I adore the Midnight Black bracelet!
    Oh, and I “like” Deco Fox on facebook 🙂

    marija.majerle at gmail dot com

  15. The black triangle bracelet is amazing! That’s the one I would choose, hands down. I “liked” Deco Fox on Facebook!

  16. Natasha Fatah

    I love the midnight black bracelet! Would love to wear it!

  17. I like Deco Fox on facebook as Alison Faith Tolar and my favorite is the electric blue.

    supaflychikenpi2 AT gmail DOT com

  18. The lilac is my favorite!


  19. ‘Like’ Deco Fox Facebook page under Berendina Dykema. My favorite is lilac.

  20. Whoops forgot to add my e-mail address, here it is bd_657(at)hotmail(dot)

  21. I’m a fan on facebook (gina R)
    Loving the black bracelet
    Gchord88 at aol dot com

  22. I like Deco Fox on Facebook – my FB name is Amanda Moore. I would pick the lilac if I’m lucky enough to win!! Thank you for the giveaway!

  23. Love the jewelry! I really like the black one. Thanks!

  24. LIke DECO FOX on FB.
    catalina kim

    My fave color: BLUE! it’s such a brilliant blue. 🙂

    catalinakim at gmail dot com

  25. i am a facebook fan(crystal marie)

    i think the Lilac Bronze Triangle Bracelet is pretty!

  26. Sharon Siqueiros already likes DecoFox on FB
    I really do like all three of them but if I HAVE to pick one,guess it’s the Lilac


  27. Liked Deco Fox on facebook and I like Lilac.

  28. Like you on Facebook as Diana Z.
    I love the classic black!

  29. electric blue

    shoujohime @

  30. I Like Deco Fox on Facebook – Cynthia M Richardson
    I would love Electric Blue

  31. I like Deco Fox on Facebook and love the electric blue.

  32. Maegan Morin

    I like Deco Fox on facebook (same name)

    megnate at telus dot net

  33. I Like Deco Fox on Facebook –ashley womble
    I would adore midnight black

  34. Natalie for Lilac! Natalie for number 1!

  35. Ashley Kennedy

    The lilac is fantastic! I liked them on facebook

  36. I liked them on FB, and the electric blue is my favorite! Stunning.

  37. ‘Liked’ Deco Fox on fb and I really like the electric blue – gorgeous
    brendawitherspoon at hotmmail dot com

  38. That druzy ring is AMAZING. Dying.

  39. Congrats to the winner of our Deco Fox giveaway, Rachel Droege of Anchorage, Alaska! Thanks to ALL of our readers who entered!!! x

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