EYE CANDY PIECES COURTESY OF LOEWE


Every once and a while, a label comes along and completely takes over my fashion hopes, wants, and needs. Dries Van Noten did it back in 2009, and Hannah MacGibbon for Chloé not long after. More recently, it was Carven, and now, it is the Spanish label Loewe (low-ay-vey).


Known principally for its gorgeous leather goods, and the official Supplier to the Royal Court of Spain, Loewe continues to dazzle by consistently churning out luxurious handbags but the label also gets serious style points for its apparel, which, as you can see from the looks of the spring ad campaign, is sharp-chic in the best of possible ways; I also love how the label’s Spanish influence is shining through without coming across as cliché. Founded in 1846, this is clearly a fashion house that remains conscious of its roots, and I love that. In fact, housing excellence appears to be a veritable tradition at Loewe, where the likes of Karl LagerfeldGiorgio Armani, and Narcisco Rodriguez have all passed in and out company doors.

What inspires me most about Loewe’s current Creative Director, Stuart Vevers, is similar to what inspires me so much about Van Noten: flawless yet intriguing color palettes. There is nothing I love more than a fresh, clean design slathered in a knock-your-socks-off shade (or combo of shades), and Vevers’s vibrantcandy-coated spring collection has had my mouth watering since last fall.

I’ll come right out and be honest in saying that this ain’t the easiest label to find (hellooo mysterious rock star points); Loewe’s official website does not currently cater to US customers, but you can find select pieces sold at Jeffrey in New York City. Or, hey… excursion to Madrid, anyone? Now there’s a candy run well worth the trip…

Runway photos courtesy of style.com
–JEAN CANDIDO
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