Lovely ladies and their significant others everywhere are going nuts over lingerie by The Loved One. So much so that many of the label’s items are selling out faster than you can say ooh la la

The Agony of Love in floral lace, $38

The Bed and How to Make It, $48

Sin in the Suburbs, $34

Founded by a team that specializes in vintage consulting, the people at The Loved One took their passion for vintage fashion and translated it into a wonderful line of sensual, little lacy under-things. The results are a combination of ultra-sexy, feminine, tasteful pieces with just a dash of danger. Be sure to keep an eye out for restocking, well past Valentine’s Day. Because let’s be honest, do you really need a special occasion to wear such lovely under-garments? I think we all know the answer.


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